Discover How Paul Marciano Transformed the Fashion Industry
When talking about the fashion industry, you can never fail to mention Paul Marciano and his brothers. Paul Marciano visited Los Angles for a vacation, and he realized that it was the best place to set up his business. According to Paul Marciano, the ability to notice a need in the market is the quality that separates successful entrepreneurs from the rest. In 1981 Paul Marciano and his brothers relocated to LA. They set up a company known as GUESS. This page can give you more info. about GUESS.
The growth of this company was tremendous and encouraging, as it made sales worth $6 million within the first year. Paul Marciano was the force behind the companys production and advertising strategies. As a result of better marketing and advertising strategies by Paul Marciano, GUESS has been in the top of the fashion industry in America for the last 37 years. The fashion world has recorded tremendous changes since the establishment of GUESS. Read more about this transformation below.
Jeans are one of the brand that the company has introduced in the market. The company is known as the first one in the country to make designer jeans. In the 80s, no one would have thought that denim would do well in the market. Surprising Paul Marciano was able to make a great sale out of denim. Nearly everyone in America has a jean wear from GUESS. The success of this company was brought about by the ability to invent new and better designs. GUESS is still number one jeans supplier to date.
GUESS choose models that were never known before to be in their ad campaigns. This helped to only create a name for the company, but also to the model. GUESS prides in assisting some of the models to rise to become international celebrities. Paul Marciano was committed to ensuring that he uses the platform that he had to make a difference in the lives of the people. He had the gift of locating the models with potential and worked towards helping them to realize this potential. Checking here can help you to learn more about Paul Marciano.
The loyal GUESS clients are people who value wearing beautiful and unique attire. Today, apart from jeans, GUESS also produces shoes and accessories. When customers visit the shop, they can buy all that they need in one place.