The Reasons Why Promotional Products Are Important
Let us define promotional products. Promotional products is a marketing plan in which items printed with a logo or other piece of company info are handed out as keepsakes. This may include items such as a bag, calendar, custom coffee mugs no minimum, cap, clock, diary, pen, etc. They are very useful as giveaways at events, such as exhibitions and product launches. In addition, it can be used by non-profit organizations to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will identify the reasons why promotional products are important, come and check it out!
They can become a business card. Just by handing out the promotional products the company can quickly convey to the customers who they are, what they sell and what they support. Aside from that, promotional products are usable unlike business cards. Customers can easily remember the name and logo of the company that gave them the product. It is important to indicate also your contact information just as business cards.
It is a low-cost marketing strategy. The company can reach potential customers on a large-scale while saving money that can be used for other parts of the business. Compared to newspaper ads, TV, and radio, it is a much economical advertising outlet. Companies that manufacture promotional products such as Perfect Imprints, keep the prices very low for mass distribution so shop now for your business to grow.
Its a free gift to the customers. when you give more freebies than your competitors, more people would want to buy from you. This is a way for you to say thank you to your customers while also promoting your business.
The promotional products are also for your employees to enjoy. The pens, stress balls, or coffee mugs can be used when they are at work. It is a way for you to reward them in helping you reach your business goals.
There have been a lot of studies that prove of its effectivity. In the U.S, 8 out of 10 consumers have one to 10 promotional products. According to PPAI reports, 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It can help your company to build brand awareness. It is much easier for your customers to identify your business from the logo imprinted on the products. If your promotional product is a t-shirt, then people can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Lastly, the promotional products handed out must be of high-quality to ensure you will have loyal customers. An article published in a website reveals customers who received a promotional product scored 52% higher than a letter only.