Have You Ever Thought To Yourself Why You Or The People You Know Buy Expensive Items
This article will educate you to the answers as to why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. You may not have thought of this idea before but knowing why may help you make better purchasing decisions.
Researchers have done a lot of studies in order to solve this question. The study of French philosopher Pierre Bourdieu in 1979 indicated that purchasing Luxus-Marken is a part of our social conditioning. Purchasing Luxus-Marken help us in conveying to the people we know that we have a different class or distinction among them. Get to know more about what he has to say and check it out!
These luxurious items have a meaning to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you purchase a luxury item as a gift to celebrate a special event such as a birthday.
Many believe that luxury items have a longer lifespan than cheaper items. You are paying for the quality of the item itself making it a better option than its cheaper counterparts. To elaborate, you have the freedom to choose between a cheap bag from a luxury bag but with a luxury bag you will be ensured that it would last longer.
Luxury brands have more unique designs. Fashions conscious individuals greatly benefit from them. By having an expensive dress, you are able to stand out more in a party or the risk of running into someone wearing the same dress is unlikely.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. It even claimed that women do it to prevent their man from being stolen. This website will tell you more about it.
Purchasing luxury brands are rewards to ourselves. After saving up and working hard, we are able to enjoy the benefits of owning these expensive goods. Most of us have access to luxury brands since there is the convenience of online shopping. You just have to own the right amount of money to enjoy it.
You will not be in risk of purchasing a fake that may harm you. A good example is cosmetic products from luxury brands. You will be ensured that it was made from non-hazardous chemicals or materials. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands will not assure you this.
Finally, people from different cultures or backgrounds may have varying reasons as to why they prefer to purchase luxury brands. One study indicated that Germans and Italians purchase luxury brands since they value quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.